Step 9: Host Your Show-Stopping (+ Wallet-Opening) Sales Webinar or Livestream

Add a brief overview or the name of the lesson here.

Running a live webinar or livestream where you provide value and then introduce your offer at its early bird price is a tried-and-true way to “kick off” your product launch. What can you teach about that will prime your attendees to want to continue to learn from you?

Decide on a juicy topic for your livestream or webinar. Again, it should be related to (but not straight from) your product and provide a taste of your expertise and what it’s like to learn from you. Video is a very powerful medium for showcasing your personality and your expertise because your attendees will see you in action. They will decide right at this moment if they like your style and want to purchase your product.

Save all your sales talk until the end of your presentation. No one wants to sit through a long sales pitch; they want you to teach them something. They want to know that you have action steps or other answers that will help them with their problem. 

For your presentation, make an outline so you can stay on course and so your VA can create slides for you. Choose 3-5 key points you want to make on your topic. Offer advice or actionable steps they can implement right away and save the sales pitch for the last 10-15 minutes of your webinar. Finish up with a Q&A session so viewers can ask questions about the presentation or about your product directly.

Create branded slides for your webinar. Include your business colors and logo, your headshot, your contact info, and a call to action slide at the end. If you opt for a livestream instead, outline your notes into bullet points so you can stay on track.

You should have your bonuses sorted out by now so be sure to talk about your fast action bonus. This bonus is special for those attendees who are watching live. Also decide if you want to provide a replay of your webinar. Replays are great for those who can’t attend live, but the bonuses should remain exclusive.

Today's Action:  Create a Webinar / Live Stream

1. Decide on a juicy livestream or sales webinar topic.
2. Map out 3-5 key points you want to make on your topic.
3. Also, decide whether you want to provide a replay, but keep your special offer available only to those who show up live.
4. Create slides for your webinar or notes for your livestream. Make sure to teach first, then introduce your course and your early bird special pricing or bonuses.
5. Research what technology you need for a webinar or livestream and allow plenty of time to practice using it. Also research the best ways to deliver your product and your bonuses. 

Not sure what your next step is? (this headline will change each time based on the products you're offering)
 

In here you're going to add more product that go with the course.  This could be PLR that will help them or the next course they should look into.  You can also add affiliate offers, but look in your products first.

Also, you can create a buy button from Shopify or create a collection where it adds select products at the bottom here.

You could also add a product image in the columns below and then link to those specific products.  Lots of income potential here.  Don't forget to put the uri parimeters so you can record where the purchases came from.  You want to be able to track it.

In here you're going to add more product that go with the course.  This could be PLR that will help them or the next course they should look into.  You can also add affiliate offers, but look in your products first.

Also, you can create a buy button from Shopify or create a collection where it adds select products at the bottom here.

You could also add a product image in the columns below and then link to those specific products.  Lots of income potential here.  Don't forget to put the uri parimeters so you can record where the purchases came from.  You want to be able to track it.