Step #8: Create Client-Attracting Affiliate Assets

Add a brief overview or the name of the lesson here.

You’ve got your own launch content laid out now, but you also want to make sure your affiliates and JV partners have everything they need to succeed, too. The easier you make it for affiliates to promote you, the more they will do so.

Here are some ideas of affiliate tools you or your team should create to make their lives easier:

• Promotional dates + affiliate launch calendar

• Promotional tracking links

• Freebie #1 swipe copy

• Freebie #2 swipe copy

• Webinar/Livestream swipe copy

• Cart close swipe copy

• Cart open swipe copy

• Social media graphics

• Canva IG & FB Story Templates

If you’re not familiar with the term “swipe copy” it’s an old advertising term which simply refers to emails or other sales copy that can be used unedited in multiple promotions. So, your writer or VA can write an email swipe that affiliates can literally copy and paste (aka swipe) and send out to their own lists.

Affiliates with a writing flair can certainly make changes to the swipes but by you providing the swipes, it lessens the chances of misinformation going out, such as the wrong launch date or wrong cart closing date. And for those who struggle with writing, the swipes allow them to still send out email promotions without the stress of how to write them well.

As you well know, social media is all the rage but some affiliates may be “graphically challenged” so providing the social images serves the same purpose as the swipes: They can be used “as is” very easily by those affiliates who don’t have a designer on hand or who struggle with creating images.

Affiliates will pick and choose which tools to use in their promotions, but it will serve you well as the affiliate manager to provide as many tools as possible. You’ll never keep track of which affiliates use which tools, so cast a wide net so you get the most affiliates as possible to promote your products.

Today's Action:  Focus on educating and inspiring people.

1. Decide on the other affiliate assets you or your team will need to create to make things easy for your affiliates.
2. Create an affiliate calendar with important promotional dates.
3. Jot down some ideas here of what info to include in emails, what graphic ideas to include in the social posts, and brainstorm some headline or CTA ideas.
4. Then delegate the writing or graphics to your creative team.