Step #6: Dole Out Killer Daily Content to Score Sales Around the Clock

Add a brief overview or the name of the lesson here.

You’ve already created your pre-launch lead magnets but now you have to create other daily content that drives traffic to those landing pages. You also need to be especially present throughout the launch process to stir up excitement about your freebies, your webinar or livestream, and ultimately your paid product.

During your launch is NOT the time to get shy or indecisive about what kind of content to produce, hence the need to use this planner now. Answer these questions to help craft an easy-to-follow and stress-free content marketing plan:

• Which type of content is easiest for you to create?

• Do you have a budget to outsource this content creation?

• Which subtopics can you talk about in this content that is related to the topics of your freebies and webinar?

Jot down your ideas in as much detail as possible, especially if you plan to outsource this content creation. The more details you can give a contractor, the fewer questions you’ll get and the happier you’ll be with your final content.

Answer these questions for more clarity of exactly what format you should produce:

• Which is the easiest format for you? Written, audio, video, etc.

• Which format gets the most engagement from your audience? Likes, shares, clicks, etc.

• Do you have outsourcing experts for writing, audio, and video production?

• If not, do you have the time and budget to learn a new software for audio, video, or graphic production?

Next, it’s time to plan when you’ll release this content and to whom. Will your social media followers see the same content as your email subscribers? Or will you cross promote all your content to every platform you use? There’s no right or wrong answer, just have a plan and get as much scheduled as possible.

And if you’re wondering how content can bring in regular sales around the clock, think of all the people who see your content at different times of the day. You’ve got different time zones and different countries where those people might be starting their day as you’re ending yours. Think of those people with insomnia who might see your content in the wee hours of the morning while you sleep. By releasing killer content, you’re making that content work for you at all hours of the day by attracting those who need your message the most.

Today's Action:  Focus on educating and inspiring people.

1. Map out your pre-launch content marketing.
2. This is when you’ll promote your freebies and webinar.
3. Decide on the topic of each email, social post and/or other content for each day of your launch.
4. Write out the key points you want to get across in each piece of content.
5. You’ll want to lead these prospects toward your two freebies and/or your webinar.